Yield Network / Y10k Capital

What this is

A writing and distribution role. You'd own our content across Yield Network and Y10k Capital: X, LinkedIn, articles, a newsletter (not live yet, you'd build it), case studies, and ghostwriting.

Volume is not the goal. We work with a fairly narrow audience - protocol founders, chain BD leads, fund managers, LPs - and the job is getting them to read our stuff and reach out. One good case study converts better than a month of posts.

One important nuance: we're not a protocol. We're a liquidity services and asset management business, and our audience is moving from purely web3 native to a mix that includes tradfi fund managers and asset issuers bringing products onchain. The content needs to work for both crowds - web3 credible without the CT degen tone, institutional without sounding like a compliance department. This is a thin line and takes some finesse. It's most of what makes the role hard, and most of what makes it interesting.

What you'd own

Writing

• Articles and mid-to-long posts on trending topics around the space - structured liquidity, incentive design, what's breaking and why. Opinionated, timely, credible enough that nobody can point and say "they don't know what they're talking about." The goal is organic engagement in the right circles, not SEO traffic.
• Case studies from live deals - named where we can, anonymized where we can't. These convert better than anything else we publish.
• Y10k Capital content for LPs and institutional readers - performance updates, market notes. Institutional tone, no memes.
• Ghostwriting team accounts.

Channels

• X (company + Y10k Capital), LinkedIn, and a newsletter you'd set up from scratch. Right now LinkedIn is more top of funnel, the X accounts need to go from near zero to credible and opinionated with a real POV, and the newsletter becomes the reactivation and nurturing layer once it exists.
• Each channel has its own register and you'd switch between them.

Distribution

• Writing is maybe 30% of the job. The rest is getting it read: knowing which Telegram groups and CT accounts matter, timing around TGEs, chain launches and conference weeks, and co-marketing with partners where it makes sense.
• Being active where our counterparties spend time - LobsterDAO, governance chats, chain ecosystem groups. Not dropping links. Being useful in conversations so people know who we are before we ever pitch them.

Live read on the market

• You'd keep track of relevant projects, major developments, blowups and conflicts, and build timely content around them. When something big happens in the space, we should have a take out while it's live, not a week later.

Events